Get a Free Quote Introduction to Demographics
Demographics have an overriding impact on the housing market as a whole. In brief, demographics consider the types of family units, where they live and what they do across the country. Being able to map the types of families and their lifestyles enables investors to make informed decisions on the best places to invest and the types of properties that should be purchased.

General Trends & Demographic Changes
In recent years, there has been a growing shift, in the UK, towards smaller family units and greater urban spread. Predominately, the demographic shift towards smaller families has been driven by rising divorce rates and an increase in young professionals waiting longer before marrying or living with a partner.

Individuals are also becoming increasingly mobile, allowing a much wider spread of property location. Commuting times are reaching an all time high as professionals attempt to enjoy a countryside lifestyle whilst still working in the cities.

Impact on the Housing Market
There is now a housing shortage in the UK with more homes needed in the next few years to make up for this shortfall. Increasing numbers of single adult households mean that there is a much greater demand for smaller houses and flats. Currently, there is a real demand for one and two bedroom properties with the demand for three to four bedroom properties losing some appeal, particularly in the commuter areas.

More and more professionals are opting to rent, until they are very well established in their careers, thus increasing the demand for good quality, centrally located rental property. First time buyers are also increasingly struggling to get on the property ladder, often renting for several years whilst they build up the necessary deposits. This means that renting is no longer seen as something associated solely with council tenants; for thousands of high powered professionals with large budgets available for quality accommodation, renting has now become a lifestyle choice.

Using Demographic Changes to Your Advantage
Understanding these changes in society will allow a property investor to ensure that they are providing the types of properties that are in demand and are likely to increase in value, over the years.

Government bodies regularly produce reports on recent property trends and it can be highly beneficial to consider these analyses. Whilst they are not generally predictive in nature, they do illustrate recent movements and may allow investors to make judgements on future changes. Staying ahead of the game is the only way a modern investor can hope to make above market rate returns. Set yourself apart with this type of insight.

Summary
Bullet Point Changing demographics have a huge impact on housing needs;
Bullet Point more single adult households have resulted in the increasing popularity of smaller properties;
Bullet Point use information provided by government agencies; analyse research findings to enable you to understand the recent and, therefore, potential future trends.

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